Heuristic for Visual Analysis of Advocacy Campaign

breastfeed27n-3-web

I’ve uploaded my heuristic and the application as PDFs here:

Heuristic for Visual Analysis

Mexico City Campaign – Applied Heuristic

Advertisements

2 thoughts on “Heuristic for Visual Analysis of Advocacy Campaign

  1. Your analysis is excellent and very thorough! I’m glad you touched on the sexual nature of the image, especially. I had no idea that was her son in the image with her, and thought it was 2x as creepy that he was holding the waist and torso of his (implied) bare torso’d Mom. There’s nothing inherently sexual about torsos, breasts, or breastfeeding, but this campaign definitely took a left turn in the wrong direction when picking out their visuals. Perhaps a warm-toned mother/son image showing the son doing something he was talented at, and the mother pleased as punch (with the same text) would have worked a bit better.

  2. Just confirming the awesomeness of this. I think this is a fabulous example of a heuristic that is rhetorically valuable.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s